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Affinity Marketing -


Affinity Marketing & Travel Consulting’s owner and CEO, Jim Thompson contacted IWS in 2006 to assist him in the buildout of his new company’s web site. “As a small business ourselves, we understand the importance of finding best-of-breed vendors to assist us in areas that aren’t’ in our own area of expertise. After all, that’s exactly what we do in terms of providing an outside marketing officer and department for our clients,” said Thompson. “I had known the folks at IWS for a few years and that was an easy phone call to make. I knew they could not only assist us, but do it within our budget, with a quick turnaround and bring ideas to the table that we would have never thought of.”

The relatively small site was scoped and designed quickly with a new logo and corporate identity that Affinity had created. Simple contact forms, domain registrations, and web site hosting as well as e-mail set-up was undertaken and completed in just under a week.

“From start to finish, the entire site buildout took only a few days and IWS walked us through the process step-by-step,” said Thompson. “To go from having nothing online to a complete solution in that small a timeframe is remarkable, to have a vendor like IWS on our side to help us achieve these sorts of results is much appreciated,” said Thompson. “Now, we’re using the site to continue to grow and expand our business and attract new prospects. I always enjoy the great feedback we get form our clients in regards to our web site.”