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Sports and Fitness Group SFG, L.L.C. -


SFG is an advisory group with global reach that specializes in assisting companies to exceed profitability and operational efficiency goals in the sporting goods equipment and fitness markets. SFG is a group of accomplished senior executives with extensive sporting goods and fitness industry experience. They possess a deep understanding of the competitive landscape and success factors within these unique markets and are hands-on skilled at working with clients to provide solutions for sales growth and improved business profitability. Their clients have included, HUR, Maurice Sporting Goods, Power Plate, Coleman Research Group, Frabill, Balle de Match and many others.

"As we began our own marketing initiatives, the company web site was amongst our highest priorities," said Juha Vaisanen, Parter at Sports and Fitness Group. "My partner, Mark Stover, suggested we call Integrated Web Solutions to help us with our planning and to help guide us through the questions we had and even what questions we should be asking ourselves. We knew we wanted to design of the web site to be very active but we also knew we had an international market and animation and such was likely to be a hindrance. IWS assured me that the design would be spot on and it surely was."

Integrated Web Solutions established web site hosting and domain name services for Sports and Fitness Group. The design was presented and refined quickly. Company e-mail addresses were established and the production on the web site was complete within three weeks. The web site is now a key component of SFG's sales and marketing strategy.

"Sports and Fitness Group has been a very high growth company since they started out. Their specialization within an industry vertical combined with very deep knowledge of that vertical has been crucial in their success and even more crucial for the success of the projects they've served on. As their business has grown, they've continued to update and improve upon the content of their web site and that's kept it fresh and current and informative for prospects and clients alike," said John Schwarberg, Creative Director at Integrated Web Solutons.