For 75 years, Phillips Screw has been synonymous with innovation, quality
and leadership. Since the 1930's, when Henry Phillips introduced a new screw
to America's manufacturing industries, the Phillips drive system has been
the gold standard for efficient fastener technology. The Phillips Screw
success story continues, with the issuance of dozens of trademarks and
patents, the use of Phillips Screw fastening technology on the space
shuttle. Now the general consumer and do-it-yourselfer can have the same
advantage as do commercial industries, in products such as floating Phillips
head screwdrivers, ratchets, hand tools, Phillips head screw assortments,
butane cordless soldering irons, cordless wood burning tools / kits, marine
tool kits and other products through our new business unit, Phillips Screw
"When Phillips Screw created this new business unit we also elected to
utilize the internet and web technologies to announce and market these new
innovative products we had created," said Norman Merwise of Phillips Screw.
"As a new business unit we were choosing to be cost-conscious in our
development and we were referred to Integrated Web Solutions having heard
about the great things they had done for other large manufacturers who were
selling direct to the public."
Phillips Screw Innovations was looking to implement an all new shopping cart
system which would securely take orders online. A relatively simple system
was implemented using open source technologies in order to allow the public
to purchase any of the new products. "We wanted something that was going to
be able to accommodate the 30-40 products they had today but also we needed
to keep in mind that this is Phillips Screw and they are always creating new
products, as a result, the system we built had to be expandable as this new
business unit grew," said Rick Keith, Senior Programmer at Integrated Web
Solutions. In order to keep the initial development costs low, we suggested
that Phillips use PayPal as their credit card authentication provider. It's
a very widely used system and PayPal's security is rock-solid as well."
From a design standpoint, Integrated Web Solutions worked with existing
print marketing materials to extend a new brand into the online arena.
"Brand is always one of our key considerations," said John Schwarberg,
Creative Director at IWS. "It's even more critical when you are working with
a new business entity whether it be brand-new, a re-launch, or, in this
case, an extension of a time-honored brand."
Since it's June 2008 launch, the Phillips Screw Innovations web site has
been experiencing truly remarkable growth. "We are very pleased at the ideas
that Integrated Web Solutions brought during the development process and
even in an ongoing capacity in terms of marketing the site. It's very rare
to have a mix of technical expertise as well as design and marketing savvy.
The fact that they couple that with the business sense of helping their
clients meet their budgetary and business goals is truly unique," said Norm