For a number of reasons, the analysis of customers' feedback is too often given little attention. Still, “people who ignore research are as dangerous as generals who ignore decodes of enemy signals” - David Ogilvy. It's an inexcusable omission for those who strive for having a successful web site. There are dozens of ways to receive feedback and unlimited ideas for your customer service improvement in it. You can't afford phone everybody from your CRM list or correspond with each customer via email or regular mail. It will flatter them but bother you. Fortunately there is a tool called web-based forms, which allow site owners to automate the process and to use the received data in your analysis; the analysis, aimed at your web site usability optimizing.
What are the advantages of "web forms"?
You have no limits in your custom web form creation. You can use any configuration, any number of interactivity forms such as a simple, yet good marketing tool to receive the overall feedback from your customers. You can build one-page, multi-page and pop-up forms.
You provide additional contact channels to your visitors. By doing so, you back up your promise of individual approach by a demonstration of open contacts. It's not a redundancy, it's additional proof of your care about customers.
You make them stay at your web site. You can configure your web forms so that users will never leave your site. For instance, a user submits the form, which is processed. You are emailed the results and the user is instantly redirected to a page of your choosing, etc.
You can carry out as many online surveys as you want. Maybe your site contains a link such as: "Take part in our online survey!" Explain to them that their opinion is highly appreciated and is indeed the driving force of your work. They can't help taking advantage of expressing their thoughts. You, in turn, will learn them inside out, learn more about their preferences, their concerns and use their feedback to optimize your approach to serving with them.
Most web form software is normally realized on ASP or PHP/MySQL technology and can be easily added into any web site by a skilled web site developer.
Web forms are meant for marketers, HR managers, customer support – nearly every facet of your business. in general, web forms can be useful to those who are looking to garner feedback from customers quickly and immediately. With all its advantages and benefits, web forms allow budget-minded site owners to create eye-catching and graphically oriented surveys and gather the information needed for your business strategy optimizing without having to shell out tens of thousands of dollars.