Chicago, IL based Kinsella Group is an investment banking boutique serving middle market clients through acquisition search, debt and equity sourcing, financial restructuring and business sales.
Integrated Web Solutions met Kinsella’s Director of Finance and Administration, Louise Krzys, in May of 2003 to begin the process of a full-scale web site redevelopment. “Our original web site didn’t accurately reflect who we were anymore. We had a number of vertical niches that we needed to address and a number of client success that we wanted to show,” said Krzys. “We spent a fair amount of time working through what we wanted but we needed to find a web development company that could help us take that to another level and make it work - and that company was Integrated Web Solutions.”
IWS worked with content provided by Kinsella Group to develop a very content-rich web site with a new design and more vertically-oriented navigations schema. IWS also established the creation of an e-mail database so that users could sign up to receive e-mail updates from Kinsella Group.
“IWS did a great job for us. They expanded and improved upon our framework. We feel like we have a partner in IWS that we can bounce internet marketing and internet development ideas off of. We know that they will take our ideas and enhance them. They spent time understanding our business,” said Krzys.