Most businesses and organization are built through persistent execution on a sound strategy. However, many websites are built ‘on the fly’ or in a reactionary manner either to what customers are demanding or what the competition has already beat you to market with. In many cases, your new business prospects and your existing clients may only connect with one or two people within your entire organization, past that they look to your web site and even your competition to get the information they need.
Do a quick search and you’ll find dozens of folks lining up to help you with your internet marketing strategy but isn’t marketing just one aspect of your overall business? What about customer service and support? What about your buying process? What about your ongoing contact with your existing customers who have referred business to you in the past? How do you present yourself to your trade show and networking contacts and what do you offer them? How do you make your business look like leaders within your field? What about all that fantastic raw data that you’ve built up internally that could help your customers make educated decisions? Are all of your business functions web-enabled? Face facts, your web site is not simply a marketing exercise, it’s a full-blown online representation of your business as a whole and for a large portion of your clients, it may be the only thing they ever know about you and it for prospects, it may be the only thing they use to judge whether they should do business with you or not.
Integrated Web Solutions takes a holistic approach to your web site. Your web site is a marketing tool, of course, but it may also be a method by which you gain tremendous cost efficiencies and streamline your operations while providing better customer service and support. It may be a way in which multiple office locations or a team of ‘road warriors interact more effectively bringing ideas to market more efficiently and effectively. While the web has revolutionized the way in which we do business, it hasn’t not replaced sound fundamental business planning and strategy.
Ask yourself these questions:
Has every facet of my business been reflected in my internet strategy?
Have I ever discussed my core business problems and concerns with someone who is business minded and web technology focused?
Have I taken the time to really consider the analytics behind my own web site and consider what opportunities I may be missing out on?
Have I been effectively contacting every business prospect I have over the past three months?
If you were able to answer ‘no’ to any of these questions, contact us and find out how we can help guide you through internet strategic planning and convert your web site from a time and money sink into a valuable and productive extension of your business.